Advertising device



- Dec. 24, 1935. w. SKILLING 2,025,361

ADVERTISING DEVICE Filed July 21, 1932 2 Sheets-Sheet l Dec. 24, 1935. wSKILLQNGI 2,@25,361

ADVERTISING DEVICE Filed July 21, 1932 2 Sheets-Sheet 2 ATTUP/YEXPatented Dec. 24, 1935 UNITED STATES ADVERTISING DEVICE WilliamSkilling, Vancouver, British Columbia, Canada Application July 21,v1932, Serial No. 623,714

3 Claims.

The invention relates to improvements in advertising devices, or thelike.

The invention consists essentially of the novel arrangement andconstruction of parts wherein a casing having an opening in the frontside thereof is adapted to contain suitable projection means, a suitablefilm such as used in motion pictures being connected to said projectionmeans and mounted on suitable rollers, the travel of the film over therollers being: accomplished by suitable solenoid means acting on adog-wheel connected to one of the rollers aforesaid.

The object of the invention is to devise an advertising device for usein stores, trolley cars, busses, boats,'sign boards, or any place:wherein continuous or intermittent display advertising or time tellingis required.

A further object is to devise an advertising device wherein the displaywill be positively displayed for observation.

A further object is to devise an advertising device that may be operatedby clock means.

Referring to the drawings:

Figure l is a sectional plan view of my invention.

Figure 2 is a front sectional elevation view of my invention.

Figure 3 is a detail view showing glass guides for film.

Figure 4 is a detail of the automatic return switch control.

Figure 5 is a view of film used in connection with the said switchcontrol provided with a Iongitudinal slot adjacent either end.

Figure 6 is an operating switch for use on a street car pole.

Figure '7 is a means of operating said switch.

In the drawings, like numerals of reference indicate corresponding partsin each figure.

Numeral l represents my advertising machine comprising a cabinet 2having an opening 3 in the front wall 4 which is adapted to contain asuitable glass screen 5 whereon the image is clearly seen from thefront, while it is projected from behind. Positioned at the back andacross the bottom of said case 2 is a removable frame 6 having mountedthereon, diagonally across and intermediate its length a mirror I by abracket 8. Mounted on said frame 6 one at either end are standards 9 andI0, said standard 9 is adapted to have rotatably mounted on the upperand lower ends thereof, film rollers H and I2 respectively, said filmroller I l adapted to be adjustably positioned by means of a slot l3 inthe upper end of aforementioned standard 9. Said standard I adapted tohave rotatably mounted on its lower end a. film roller l4 and on itsupper end a film header l5, having a shaft 16, which extends throughsaid standard I0 and is adapted to have fixedly mounted on it a dogwheel I! having projebtions I8 which are adapted to be operated by a doglever l9, said dog lever operating in a guide 20 formed by a bracket 2|mounted on the upper end of said standard Ill. The lower end of said doglever is connected to a spindle 22 being in turn connected to a solenoid23 which is mounted on the lower end of said standard Ill. Said doglever l9, spindle 22 and solenoid 23 are adapted to be held in theiruppermost positions by means of a spring 24 which is fastened to saidspindle 22 and bracket 2l I The aforesaid standard I0 is adapted to havemounted thereon intermediate its length projecting lenses 25 which arein alignment with a projecting lamp 26 positioned in a socket 2T whichis mounted in a suitable housing 28 carried on the frame 6, adapted tobe threaded through said projecting lenses and between two glass guides28A (Figure 3) is a film 29 which is adapted to be operated by aforesaidfilm header I5 and to 25 pass over film rollers l l l2, and [4. It mighthere be mentioned that the film is adapted to be kept tight by means ofa pulley 30 mounted on the end of a lever 3| which is pivotally mountedat the top of said standard In. 30'

An electric clock 32 is adapted to time the operation of said solenoid23 through the medium of a cam 33, a mercury switch 34 and wiring 35.

It might here be mentioned that the aforedescribed is pertaining to anadaptation of my device using an endless belt of film but I wish topoint out that a predetermined length of film 36 may be used with thecustomary reels and adapted for a reversible travel by means of an extrasolenoid 23 and an automatic switch 31 which consists of magnets 38 andan arm 39 adapted to be pivotally connected intermediate its length to astandard 40 and said magnets are connected to a source of power bywiring 4| and 42. Positioned in wiring 4| are contact points 43 whichare adapted to come into contact thru an orifice 44 in said film 36.(Figure 5.)

Figure 6 shows a switch 45 which is adapted to be mounted on the trolleypole 46 and may be used in place of aforesaid electric clock and mercuryswitch 32. The said switch 45 consists of a lever 41 which is underspring tension and is adapted to be operated by a dog 48 mounted on atrolley wire guy 49 (Figure '7).

In operation, when the solenoid 23 is energized at predeterminedintervals depending upon the contour of the cam 33, it draws the spindle22 downwardly against the tension of spring 24 and transmits the samemotion to the dog lever I9 causing it to come into engagement with theprojections 18 on dog wheel I! whereby rotating the film header l5. Atevery impulse of the solenoid 23 the film header l moves the film 29sufiicient- 1y to bring the next picture in alignment with theprojecting lenses 24.

The pictures on the film 29 are projected by the lenses 25 on to themirror 1 which reflects them on the screen 5 in the front of the cabinet2 where they can be clearly seen.

Again referring to the alternative method of,

my device it might here be mentioned that a solenoid is adapted toreverse the travel of the film 36 when the latter has reached its end.This solenoid is put into operation automatically by the switch 31which, when slot 44 in the film 36 comes between the contact points 43the circuit to the magnet 38 is complete, this causing the end of thearm. 39 to be drawn down thereby breaking the circuit of solenoid 23 andcompleting the circuit of the other solenoid, thus the travel of thefilm is reversed and'action of the solenoid is repeated. 7

By using switch '45 instead of the mercury switch 34 my invention may beused on trolley cars as a street indicator. The switch 45 being mountednear the top of the trolley pole 46 is adapted to be operated by meansof a dog 48 secured on the trolley wire guy 49, or other means, at theend of each block, thereby energizing the solenoid at every block thusflashing on the screen 5 the name of the next street.

It will be seen by the foregoing description and operation that I havedevised an advertising device wherein positive positioning of theindividual projections of a series is attained by use of theautomatically controlled solenoid operating a standard, film and thepassing of the film between the glass guides while projecting makes thesaid projecting possible by preventing explosions and fire which wouldotherwise take place.

What I, claim is:

1. In an advertising device, a cabinet having a' front wall and a backwall, with an opening in the front wall, a suitable screen covering saidopening, an elongated frame removably located within said cabinetparalleling the back wall of the same, a'projecting apparatus located atone end of said frame and at one side of said cabinet, spaced standardson the frame, upper and lower film rollers on one ofsaid standards, afilm roller and a film header on the other of said standards,

a film passed over said rollers and header, electro-mechan'ical'meanscooperating with said rollers and said header for advancing the film,said projecting apparatus comprising a lamp housing, a lamp within saidhousing, and projecting lenses carried by said housing for projectingthe images of the film transversely of the cabinet, a refiecting mirrorcarried by said elongated frame onto which mirror the images aredirectly projected by said projecting apparatus and by which mirrortheimages are reflected onto said screen, and a controlling switch forintermittently effecting the actuation of said electro-mechanical means.

2. In an advertising device, a cabinet having a front wall and a.back'wall, with an opening in 5 the front wall, a suitable screencovering said opening, an elongated frame removably located within saidcabinet paralleling the back wall of thesame, a projecting apparatuslocated at one end of said frame and at one side of said cabinet, spacedstandards on the frame, upper and lower film rollers on one of saidstandards, a film roller and a film header on the other of saidstandards,

a film passed over said rollers and header, electro-mechanical meanscooperating with said rollers and said header for advancing the film,said projecting apparatus comprising a lamp housing,

a lamp within said housing, and projecting lenses carried by saidhousing for projecting the images of the film transversely of thecabinet, a reflecting mirror carried by said elongated frame onto whichmirror the images are projected by'said projecting apparatus and bywhich mirror the imagesare reflected onto said screen, and a controllingswitch for intermittently effecting the actuation of saidelectro-mechanical means, said projecting apparatus also including apair of glass guides between which the film passes and through which thelight rayspass to the lenses. .f

3. In an advertising device, a cabinet having a front wall and a backwall, with an opening in the front wall, a suitable screen covering saidopening, an elongated frame removably located within said cabinetparalleling the back wall of the same, a projecting apparatus located atone end of said frame and at one side of said cabinet, spaced standardson the frame, upper and lower film rollers on one ofsaid standards,-afilm roller and a film header on the other of said standards, a filmpassed over said rollers and header, electro-mechanical meanscooperating with said rollers and said header for advancing the film,said projecting apparatus comprising a lamp housing, a lamp within saidhousing, and projecting lenses carried by said housing for projectingthe imagesof the film transversely of the cabinet,

a reflecting -mirror carried by said elongated frame onto which mirrorthe images are projected by said projecting apparatus and by whichmirror the images are reflected onto said sceen, and a 50' controllingswitch for intermittently efiecting the actuation of saidelectro-mechanicalmeans, said electro-mechanical means comprisingreverselyacting solenoid-operated dog-levers or dog wheels, separateelectric circuits for said solenoids, a reversing switch controllingsaid separate circuits, said film having slots near its ends, pairs ofcontacts cooperative withsaidfllm, the contacts of a pair being normallyheld open by the film but coming together when said slots are inregister 0 with the contacts, saidreversing switch including twosolenoids and power circuits therefor each controlled by one pair ofsaid contacts whereby as an end of the film is reached its direction ofmovement will be automatically reversed.- 5

WILLIAM SKILLING.

